Are you interested in building a profitable eCommerce business but don’t want to create your own products? Amazon wholesale might be the perfect business model for you. This model allows sellers to buy products in bulk from established brands and resell them on Amazon for a profit. It’s less risky than private label and faster to launch than a fully customized brand.

In this guide, we’ll walk you through how to start Amazon wholesale step by step, so you can launch with confidence and aim for sustainable success.

Step 1: Understand the Amazon Wholesale Model

Amazon wholesale involves buying branded products in bulk at discounted prices and selling them at a markup on Amazon. Unlike private label sellers, wholesalers don’t need to create or brand a product themselves. They tap into existing demand by reselling products with a proven track record.

This model is ideal for those who want:

• A lower-risk entry into Amazon selling
• A scalable system without worrying about product development
• A faster time-to-market compared to private label

Step 2: Create a Professional Seller Account

To get started, you’ll need a Professional Amazon Seller Account, which costs $39.99/month. This account gives you access to features like bulk listings, Amazon Ads, and eligibility to win the Buy Box.

Ensure your account includes:

• A valid business email
• A legal entity (LLC or other business structure)
• Bank account and tax information
• Phone number and address
  

Setting this up correctly from the beginning builds credibility with suppliers and sets the foundation for future growth.

Step 3: Set Up Your Business Legally

Wholesalers need to work directly with brands or distributors, so having a registered business and resale certificate is essential. These documents show suppliers that you're a legitimate retailer.

Required documents may include:

• LLC registration
• EIN (Employer Identification Number)
• Reseller or Sales Tax Permit (varies by country or state)

This step is crucial if you're aiming to run a sustainable and scalable Amazon FBA wholesale operation.

Step 4: Find Profitable Products

One of the most important steps is product research. You’ll want to find items that:

• Have a consistent sales history
• Are not too competitive
• Are not sold by Amazon itself
• Are eligible for FBA
• Have healthy profit margins

Use tools like:

• Jungle Scout
• Helium 10
• Keepa
• Amazon’s own Best Seller Rank (BSR)

Aim for products with stable demand and limited competition to maximize your ROI.

Step 5: Contact Brand Owners or Distributors

Once you’ve shortlisted products, the next step is to contact suppliers. This might be the brand owner directly or an authorized distributor.

Your outreach should include:

• A brief intro of your business
• Your resale license
• Intent to buy in bulk
• Interest in forming a long-term relationship

Building strong supplier relationships can give you access to exclusive pricing, early inventory, and long-term stability in your wholesale FBA business.

Step 6: Place Your First Order and Prep for FBA

Once approved, place a small test order to validate the product’s performance. Make sure the items are:

• Genuine and brand-new
• Prepped for Amazon FBA (barcoded, packaged)
• Shipped directly to Amazon’s fulfillment centers or to your prep center

By using Fulfillment by Amazon (FBA), you delegate storage, packaging, shipping, and customer service to Amazon, allowing you to focus on scaling.

7: Create Product Listings and Optimize for Sales

If you’re approved to sell a product that already exists on Amazon, you’ll list it under the existing ASIN. However, you still need to optimize your offer:

• Competitive pricing
• High-quality images (if you're adding new ones)
• Accurate product descriptions
• Strategic use of keywords

Ensure you win the Buy Box, as this is where 80–90% of Amazon sales happen.

Step 8: Monitor Performance and Reinvest

Track your sales, returns, reviews, and profit margins. Use tools like:

• SellerBoard
• Inventory Lab
• Amazon Seller Central analytics

Regularly evaluate which SKUs are performing well and reinvest in top performers. Scale gradually by adding more suppliers and negotiating better rates.

Why Choose Ghauri LaunchPad?

If you’re serious about launching an Amazon FBA business for sale and want expert guidance every step of the way, Ghauri LaunchPad is your go-to partner. We offer complete services — from business registration and supplier outreach to FBA logistics and product approvals — so you can focus on growth while we handle the backend.

Final Thoughts

Starting an Amazon wholesale business is one of the most accessible ways to enter the e-commerce world with a proven system. By following these steps and aligning with reliable partners, you can launch a low-risk, high-reward business that scales efficiently.

Ready to build your Amazon wholesale empire?

Partner with a trusted Amazon FBA consultant at Ghauri LaunchPad and get expert support for sourcing, approvals, and shipment handling. Let’s build your Amazon success story — starting today!