Starting a print-on-demand (POD) business with Shopify is an appealing option for many aspiring entrepreneurs. With no upfront inventory costs and the ability to design and sell custom t-shirts, mugs, and other merchandise, POD seems like an easy way to build an online brand. However, while the model has its advantages, many sellers struggle to make consistent profits. In this article, we'll explore how to start a POD business, why many entrepreneurs fail to succeed, and why Amazon Wholesale might be a better option for selling t-shirts in less competitive markets.

What is Print-on-Demand (POD)?

Print-on-demand is a business model where products are only manufactured and shipped when a customer places an order. This eliminates the need for inventory storage and reduces upfront investment.

How POD Works with Shopify:

1. Choose a Niche & Design Products – Create unique designs for t-shirts, hoodies, mugs, or other items.

2. Set Up a Shopify Store – Sign up on Shopify, select a theme, and integrate POD services like Printful or Printify.

3. List Products & Market Your Store – Optimize product listings, run ads, and use SEO strategies to attract customers.

4. Order Fulfillment – When a customer buys, the POD supplier prints and ships the product directly.

5. Customer Service & Growth – Manage returns, improve designs, and scale the business.

While this model sounds simple, many entrepreneurs struggle to make money with POD. Let’s explore the major challenges.

Why Most People Fail in Print-on-Demand?

Despite its low entry barriers, POD has significant downsides that prevent sellers from making sustainable profits.

1. High Advertising Costs & Low Margins

• Shopify POD businesses rely heavily on Facebook, Google, or TikTok ads.

• With high ad costs, it becomes difficult to make a profit when selling low-ticket items like t-shirts.

2. Intense Competition

• The POD industry is oversaturated, making it hard to stand out.

• Established brands dominate the market with superior designs and lower costs.

3. Slow Shipping & Customer Dissatisfaction

• Most POD suppliers take 7-14 days for fulfillment.

• Customers prefer faster shipping options available on Amazon or other marketplaces.

4. Refund & Return Challenges

• Unlike traditional retail, returns and refunds in POD are complicated.

• High return rates can quickly eat into profit margins.

These factors make it difficult for Shopify POD sellers to generate consistent income, leading many to explore alternative business models like Amazon Wholesale.

Why Amazon Wholesale is a Better Option for T-Shirt Sellers?

Amazon Wholesale allows sellers to source branded or generic t-shirts in bulk and sell them in vacant international markets.

Advantages of Amazon Wholesale Over Shopify POD:

• Faster Shipping – Amazon FBA (Fulfillment by Amazon) ensures 1-2 day delivery.

• Built-in Customer Base – Unlike Shopify, Amazon already has millions of daily shoppers.

• Higher Profit Margins – Buying in bulk reduces per-unit costs, increasing profit.

• Easier Scaling – With a proven demand, sellers can expand quickly.

For those looking to enter the t-shirt business, focusing on vacant markets (countries with less competition) through Amazon Wholesale can be a smarter, more profitable approach.

Need Help? Work with Amazon Wholesale Team Experts

If you’re looking to launch a profitable online business, our Amazon Wholesale Team Experts can guide you through the entire process – from market research to setting up and scaling your store successfully.

Explore Our Amazon Wholesale Services

Final Thoughts

While Shopify print-on-demand can be a great starting point for beginners, it’s not as easy or profitable as many think. High competition, low margins, and advertising costs make it difficult to sustain. Amazon Wholesale offers a better alternative, especially in untapped international markets.

For expert guidance on launching your brand, check out our services and take the first step toward building a sustainable online business.