The Amazon marketplace has opened the doors for entrepreneurs across the world. While many start their journey from scratch, others are taking a smarter route, buying an existing Amazon FBA business. If you're considering this route, you're in the right place.

In this guide, we'll explore what it means to buy an Amazon FBA business for sale , why it's becoming increasingly popular, where to find reliable listings, and how to evaluate opportunities for success.

What is an Amazon FBA Business for Sale?

An Amazon FBA (Fulfillment by Amazon) business for sale is a ready-made online store that’s already operating within the Amazon ecosystem. It has products listed, existing customer reviews, ongoing sales, and uses Amazon’s fulfillment network to store, pack, and ship products.

These businesses are often listed by entrepreneurs looking to exit, either because they've reached their goals, are shifting focus, or want to cash out. For buyers, it’s a chance to take over an established revenue stream without building everything from scratch.

Why Buy an Amazon FBA Business Instead of Starting From Scratch?

Starting a new FBA business involves months of product research, supplier negotiations, listing optimization, and ranking strategies. Buying an existing Amazon FBA business lets you skip all that.

Here’s why many buyers prefer this option:

• Immediate Cash Flow: Most businesses for sale already have proven sales history.
• Established Reviews & Rankings: Product listings are already optimized and ranked.
• Verified Suppliers: You don’t have to worry about product sourcing.
• Reduced Learning Curve: You inherit systems, tools, and even a team (in some cases).
• Lower Risk: You can review data before purchase and choose a profitable niche.

Types of Amazon FBA Businesses for Sale

Understanding the type of FBA business you’re buying is critical. These are the most common models:

Private Label

Products are manufactured under a brand owned by the seller. These businesses often have brand value and higher profit margins. 

If you're interested in launching your own private label brand from scratch, check out our step-by-step guide to starting an Amazon Private Label business.

Wholesale

In this model, sellers purchase branded products in bulk from authorized distributors and resell them on Amazon. It's a scalable and less risky approach compared to private label.

Interested in wholesale-based FBA? Check out our complete Amazon FBA Wholesale Guide to learn how this model works and why it’s a smart investment.

Retail or Online Arbitrage

Buying discounted retail items and reselling them on Amazon. These models are typically not scalable long-term and are harder to sell.

Where to Find Amazon FBA Businesses for Sale

Several platforms list vetted FBA businesses for sale. Here are the top marketplaces and brokerages:

• Empire Flippers – Trusted for high-quality ecommerce listings with full metrics.
• Flippa – Great for smaller, budget-friendly acquisitions.
• FE International – Offers curated, investment-ready online businesses.
• Quiet Light – Broker-led marketplace with detailed due diligence.
• BuySellEmpire – Ideal for mid-level FBA stores.
• Motion Invest – Entry-level websites with potential to grow.

Some FBA aggregators like Thrasio and Elevate Brands also buy FBA brands, making them competitors — or potential exit routes for you down the road.

What to Look for Before Buying an Amazon FBA Business

A flashy sales number isn’t enough. You need to dig deeper to assess whether the business is worth your investment. Here’s what to check:

Financial Performance

• Net profit per month
• Revenue trends over 6–12 months
• Advertising expenses

Niche & Product Performance

• Are the products seasonal?
• Is there future demand?
• Are the listings saturated?

Brand & Assets

• Is it a brand registered with Amazon?
• Does it have a trademark or IP rights?
• Any social media or email list included?

Supplier Relationships

• Are suppliers reliable and replaceable?
• Are MOQs (minimum order quantities) manageable?

Operations

• Is it fully automated or manually operated?
• Are SOPs (standard operating procedures) included?

Account Health

• Order defect rate
• Customer feedback
• A-to-Z claims or warnings

For a detailed checklist, read our full guide on How to Evaluate an Amazon FBA Business Before Buying — packed with due diligence tips, tools, and red flags to watch out for.

Pros and Cons of Buying an Amazon FBA Business

Pros:

• Quick launch with minimal setup
• Pre-established listings and reviews
• Faster path to ROI
• Access to proven suppliers and systems

Cons:

• High upfront investment
• Possible hidden issues (suspensions, declining sales)
• Transfer complexity with Amazon Seller Central
• Risk of platform policy changes

How Much Does an Amazon FBA Business Cost?

The cost of buying an FBA business depends on its monthly net profit, niche, brand strength, and growth trends. On average:

• Low-tier stores (netting <$1,000/month): $10K–$30K
• Mid-tier stores ($1K–$5K/month): $30K–$150K
• High-tier brands (>$5K/month): $150K–$1M+

Most brokers use a multiple of 24–48x monthly net profit to value FBA businesses.

You should also factor in:

• Marketplace listing fees (5%–15%)
• Legal and due diligence costs
• Transition/training charges (if any)

How to Evaluate an FBA Business Before Buying

Here’s a quick checklist before making an offer:

•  Use tools like Jungle Scout, Helium 10, or Sellerboard to analyze metrics
•  Request full access to Seller Central screenshots
•  Review Profit & Loss (P&L) statements for at least 12 months
•  Investigate the niche trends using Google Trends
• Talk directly with the seller for clarity on operations
• Ensure the account is transferable without triggering Amazon’s red flags
  
  

Dive deeper in our detailed guide: How to Evaluate an Amazon FBA Business Before Buying

Is Buying an Amazon FBA Business Worth It in 2025?

With Amazon’s marketplace getting more competitive, buying an FBA business can offer a fast-track to profitability, especially if the business has a strong foundation, good supplier ties, and optimized operations.

But not all listings are equal. Some are declining, seasonal, or riddled with red flags. That’s why your research and understanding of the FBA model matter.

Thinking of entering through wholesale? Don’t miss our comprehensive Amazon FBA Wholesale Guide — perfect if you prefer stability, branded products, and long-term scalability.

Already running a store and thinking of selling it? Read our complete walkthrough on How to Sell Your Amazon FBA Business — from valuation to marketplaces and buyer negotiations.

Turn Knowledge Into Action — Start Today!

Buying an Amazon FBA business for sale can be your shortcut to ecommerce success, if done right. With the right due diligence, clear financials, and a model that matches your goals, it’s one of the smartest ways to skip the startup stage and step into profit mode.

Whether you’re a new investor or an existing Amazon seller looking to expand, consider starting with a wholesale-based business for reduced risk and easier scalability.

Ready to Buy an Amazon FBA Business?

Explore listings that match your goals, analyze performance, and make sure you're equipped with the right knowledge.

Not sure where to start? Learn how the wholesale model works by reading our in-depth Amazon FBA Wholesale Guide — and take the first step toward a profitable FBA investment.